Wednesday, March 7, 2007

MARKETING CONCEPTS

There can never be a better way of teaching Marketing Concepts than this.......

1. You see a pretty girl at a party. You go up to her and say: ''I'm very rich. Marry me!" That's Direct Marketing.

2. You're at a party with a bunch of friends and see a pretty girl. One of your friends goes up to her and pointing at you says: ''He's very rich, Marry him." That's Advertising.

3. You see a pretty girl at a party. You go upto her and get her telephone number.The next day, you call and say: ''Hi, I'm very rich. Marry me." That's Tele marketing.

4. You're at a party and see a pretty girl. You get up and straighten your tie, you walk to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: "By the way, I'm rich. Will you marry me?" That's Public Relations.

5. You're at a party and see a pretty girl.She walks up to you and says: "You are very rich! Can you marry! Me?" That's Brand Recognition.

6. You see a pretty girl at a party. You go up to her and say: "I am very rich. Marry me!" and she gives you a nice tight slap on your face. That's Customer Feedback.

7. You see a pretty girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. That's demand and supply gap.

8. You see a pretty girl at a party. You go up to her and before you say anything, another person come and tell her: I'm rich.will you marry me?", and she goes with him. That's competition eating into your market share.

9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!", your wife arrives. That's restriction for entering new markets.

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